Introduction Pick & Pack
Pick & Pack is the part of your fulfilment process where ordered items are picked from the warehouse and packed ready for dispatch – in other words, the moment when a click in the shop turns into a real parcel. This is where you decide how quickly your orders are dispatched, how high your error rate is and how your brand is perceived during unboxing. For fashion and lifestyle brands, pick & pack is therefore at the heart of logistics: variants, sizes, delicate materials and your brand image all come together in one process.
What does pick and pack mean in fulfilment?
In fulfilment, pick & pack describes the steps involved in processing your orders in the warehouse. It involves correctly allocating ordered items and packing them so that they arrive quickly and safely at your customers' premises.
Picking means gathering the right products from the warehouse, for example, the selected size, colour and variant of an item.
Packing is the next step: the goods are checked, packed, labelled with a shipping label and prepared for the shipping service provider.
Pick & Pack is at the heart of the entire process, from ordering to delivery. Once payment has been made and the order has been placed in the shop, picking begins in the warehouse. Once everything has been picked and packed, the parcel is handed over to carriers such as DHL or UPS and is on its way to your customers.
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Pick & Pack process at the fulfilment centre
As soon as an order is placed in your shop, it is automatically transferred to the fulfilment system. Interfaces to Shopify, Shopware, WooCommerce or other systems generate a digital pick list that shows exactly which items need to be picked in which size and colour.
Orders are picked in the warehouse in a way that optimises routes. With single order picking, orders are collected one after the other, while with multi-order picking, several orders are collected in one go. The goods are then checked, packed and prepared with the appropriate shipping materials. Shipping labels and tracking are added before the parcel is handed over to carriers such as DHL, Deutsche Post or UPS. From here, you can offer your customers clear delivery times and transparent tracking.
How pick & pack affects error rates and delivery times
Pick & Pack is the key factor when it comes to accurate orders. With clear processes, barcode scans and simple double checks, you can ensure that the correct size, colour and variant ends up in the parcel. This reduces typical errors such as mixed-up items, missing parts in sets or incorrectly packed returns.
At the same time, pick & pack has a direct impact on your delivery time. When orders are automatically sent to the warehouse by fixed cut-off times, well-coordinated teams can process them in a structured manner. Standardised processes, defined packaging materials and clear routes in the warehouse ensure that parcels are quickly ready for dispatch and handed over to carriers on time. The result is shorter delivery times and less stress in customer service.
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Pick & Pack as the basis for your unboxing experience
Pick & Pack determines how your brand feels when it is unpacked. Packaging is more than just protection – it is a brand moment. With the right boxes, tissue paper, paper filling material, stickers and hang tags, you can tell your story and significantly enhance the perceived quality of your product. Especially with fashion and lifestyle products, your community expects a coherent overall image.
Personalisation is just as important. Inserts such as cards, small vouchers or handwritten messages turn a delivery into an experience. Gift packaging can also be integrated directly into the pick & pack process: for example, special boxes, banderoles or neutral packaging without prices. This turns every order into an unboxing moment that fits your brand – instead of looking like standard logistics.
Fashion-specific features at Pick & Pack
In fashion fulfilment, pick & pack is more complex than ‘just’ putting goods into a box. Sets, outfits and bundles play a particularly important role: complete looks, gift sets or pre-packs must be put together correctly so that everything your customer expects ends up in the parcel.
In addition, sensitive fabrics, delicate materials and accessories must be handled with care. Knitwear, silk and knitted items require different packaging to sturdy denim. Shoe boxes, belts, jewellery and bags need to be packed in such a way that they do not slip or crease.
The biggest challenge is often the variety of options: sizes, colours and styles must be clearly assigned using accurate master data, barcodes and labels. Only when items are clearly maintained in the system can the warehouse team pick quickly and accurately, and your customers receive exactly the style they ordered.
This is how Pick & Pack works with MOODJA
At MOODJA, Pick & Pack starts as soon as an order is placed in your shop. All orders are automatically transferred to our system via interfaces to systems such as Shopify, Shopware or WooCommerce. Clean master data, variants and SKUs ensure that your product range is structured in the warehouse in exactly the same way as in the shop.
At the MOODJA warehouse, your orders are picked in a way that optimises transport routes. Our team works with scans and clear processes to ensure that sizes, colours and styles end up in the right parcel. As a boutique fulfilment partner for fashion and lifestyle, we understand the special features of collections, drops and limited edition pieces.
When it comes to packaging, we combine efficiency with brand identity. Your products are packaged in a way that protects the materials, with branded materials, tissue paper, stickers or inserts on request. The parcel is then sent out via carrier with suitable shipping options, including tracking and an unboxing experience that matches your brand.
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FAQs about Pick & Pack
What is the difference between pick & pack and warehouse logistics in general?
Warehouse logistics encompasses everything related to inventory management, goods receipt, storage space and replenishment. Pick & Pack is the operational part of this, where specific orders are picked and packed. In short, warehouse logistics ensures that goods are available – Pick & Pack delivers them to the customer correctly and on time.
At what order volume does professional pick & pack become worthwhile?
That depends on your setup, but a good benchmark is daily recurring orders that are pushing your team to its limits. If picking and packing are keeping you from marketing, product development or customer service, it's time to professionalise the process or hand it over to a fulfilment partner.
How does pick & pack affect my return rate?
A well-organised pick-and-pack process reduces errors such as incorrect sizes, colours or missing items – and thus also the return rate. In addition, quality checks before packaging can prevent damage or incorrect deliveries. This means you receive fewer ‘incorrect item’ returns and more honest feedback on fit or the product itself.
Can I use my own packaging materials?
Yes, in many cases, your own packaging material can be integrated into the pick & pack process. It is important that boxes, filling material and inserts are well suited to your products and carrier specifications. This ensures that your brand image remains consistent without compromising efficiency in the warehouse.
